Lamborghini teases the new Urus at Pikes Peak

There is absolutely nothing subtle in the Lamborghini Urus, so there is absolutely nothing subtle in the preview of the latest. Take an orange Lambo SUV, beat it to Pikes Peak, film a clip for social media and tell the world that now is when โ€œperformance reaches a new dimensionโ€ โ€“ perfect.

Choosing the most famous hill climb in the world for the video is surely no coincidence either, especially with checkered flags at the finish. In 2018, Bentley earned a Pikes Peak record for the Bentayga of 10:49.9, a number Lamborghini will surely have its eyes set on when it comes time to officially time a Urus. Otherwise why take him there? It would be a good public relations stunt in the biggest car market.

Itโ€™s also Lamborghini, the company that stunned the automotive world not so long ago with a pair of outrageous lap times on the Nurburgring for the Huracan Performante and Aventador SVJ. Who would let them through to attempt a record there as well? Notably with another stablemate of the group โ€“ the Porsche Cayenne Turbo GT โ€“ to knock down a perch. The time to beat is 7:38.925โ€ฆ

An updated Urus is guaranteed to have more power than the 650hp already delivered by the twin-turbocharged V8, although itโ€™s not yet clear whether that will come through conventional methods or a hybrid system. A Urus Evo โ€“ or whatever itโ€™s called โ€“ will surely have to compete with the Aston DBX707 in terms of output. A 700+ horsepower Lamborghini would make the Pikes Peak and Nurburgring records beatable.

However, we are getting ahead of ourselves. We can see from the video that there is a new front-end, but itโ€™s a flashing thing and youโ€™ll miss it. It seems to incorporate Huracan Tecnica cues, while the wheels and exhausts look even bigger than before. And there are slashes in the rear fenders and a slogan on the side that says โ€œKeep raising the barโ€. Which must be about records, right? We will know shortly; some sources suggest a new Urus could be here as early as Monterey Car Week, which kicks off Friday and would explain why a car is in the United States. More news soon!

Carol N. Valencia