Orcoda (ASX:ODA) Goes Peak to Peak in Streamlining Snowfield Transportation and Logistics – The Market Herald

  • Orcoda (ODA) enhances the exceptional ski season in the Australian Alps with its logistics technology
  • Orcoda Logistics Management System (OLMS) meets the needs of ski resort operators and visitors.
  • OLMS gives operators access to “big data” that helps optimize operations
  • First Quarter FY 2022/23 Results Show Massive Improvement for Orcoda

After two years of dark snow seasons in the Australian Alps, crowds have returned to Mount Buller in numbers reminiscent of the resort’s heyday in the 1980s.

More than 420,000 people swarmed the resort throughout the season, creating a difficult logistical scenario, especially in the area of ​​transport.

Given the cost of the sport and their understandable eagerness to hit the slopes, the last thing skiers and other visitors want is to be delayed by transportation hassles. But moving thousands of people to the top of a mountain every day requires careful planning, precise timing, and maximizing all available resources.

Orcoda to the rescue

This year, for the first time, Mount Buller station managers have had technology and big data on their side, with the introduction of Orcoda Logistics Management System (OLMS) technology into the transport system around the fields of snow.

Created and deployed by Australian listed company Orcoda (ODA), OLMS technology powers the Mount Buller Transportation application and associated operational platform used by transport operators.

While passengers can book, pay for and track their carpool and shuttle trips around the mountain using the app, the platform enables operators to plan, coordinate and optimize more than 20,000 passenger movements per week. rush hour.

Big data = big improvements

OLMS technology allows logistics operators to easily collect and analyze mountains of data to use to improve the efficiency and profitability of their transportation operations.

The data can be used to plan vehicle and personnel deployment, optimize scheduling and monitoring, and provide real-time tracking and notifications to operators and passengers.

End-of-day reporting is automated, reducing the need for skilled personnel to manage the process – a huge win in a market that lacks skilled personnel.

Plus, usage statistics make everything from route and vehicle selections to maintenance schedules easier, reducing wait times for staff and passengers, reducing fuel costs and optimizing composition. and placement of staff.

OLMS is particularly effective in making transport demand more predictable for operators because it allows variables such as weather to be taken into account in planning. Major events like blizzards can put a strain on the transportation system, and planning for them before they happen is a big advantage of OLMS technology.

Challenge accepted

Orcoda managing director Geoff Jamieson told the Market Herald that the digital transformation of Australia’s snowfields was a challenge he and his team were delighted to have taken on.

“Our vision is to give our customers unprecedented access to the information they need to dramatically improve visibility into their operations,” said Jamieson.

“Our technology collects and analyzes data to streamline every aspect of customer logistics, giving them the tools to dramatically improve their logistics performance.”

Mr Jamieson said the peak of a busy ski season was a difficult setting in which to test the technology, and even through weather events and other unexpected surges the system passed with flying colors.

“Mount Buller in the depths of winter is a bit of a cauldron at the best of times,” Mr Jamieson said.

“We’ve been very pleased with the uptake of the app, with over 62,000 users, and operator feedback is incredibly encouraging.”

A crowd pleaser

Mr Jamieson said that based on the success of the early days of the technology at Mt Buller, Orcoda had been inspired to build on that success to explore other potential projects like other major ski areas, sporting events and everywhere. where there are large movements of people.

“We learned a lot from Mt Buller, and we’re ready to put it into practice in other places and situations,” Mr. Jamieson said.

“The principles we applied there and the technology we deploy are also applicable in a wide range of circumstances, from holiday transport to major events, industrial and community transport. And the data we collect on each new site will help us to further improve our services and the services our customers provide.

The tip of the iceberg

Mr. Jamieson said that in terms of what Orcoda has to offer investors, ski resort logistics technology is just the tip of the iceberg.

“Our expertise in asset utilization, streamlining service delivery, compliance and reporting, among others, applies to a wide range of industries.

“We are seeing growing demand for our technology and planning capabilities in assisted transportation in the healthcare and community sectors, including helping transportation providers plan for the use of electric vehicles.

“The ski resort experience is helpful because it demonstrates our ability in a high-pressure environment, as well as the profitability of the business,” Mr. Jamieson said.

“In the first quarter of fiscal year 2022/23, our cash flow increased 114% and client revenue soared 59% to $6.8 million,” he told the Market Herald. .

“It feels like, like the skiers we’ve helped get around Mt Buller this year, we’re on the verge of reaching the heights.”

Carol N. Valencia