OYO allows hotels to launch their own promotional offers ahead of the peak travel season in Ahmedabad
October 15, 2022: Ahead of the holiday season, OYO, a global hospitality technology company, today introduced an enhanced flagship app for guests – CO-OYO. Important additional features possible through the relaunched app allow customers to design and manage their own promotional programs such as Discover Sale (to attract new customers to their hotels), Flash Sales (allows independent local hotels to manage their own offers), among others.
The upcoming festive season is expected to drive strong demand across the country and cities like Ahmedabad, Kolkata, Bangalore, Hyderabad, Delhi and Chennai are expected to top the demand curve. Among the leisure destinations, Goa, Puri and Visakhapatnam are experiencing a large influx of tourists.
Moreover, cities in Gujarat like Ahmedabad are already seeing an increase in booking demand every year as Navratri is one of the most famous festivals in India. This confidence comes following a large demand for transfer bookings ahead of the Durga Puja and Diwali holidays. During peak travel season, the ability to generate personalized promotions locally benefits independent hotels to increase occupancy and support revenue maximization. For example, a hotel near a Durga Puja pandal may adjust its prices to optimize prices per room due to high demand, while a hotel farther from a pandal may roll out hand-picked offers to attract more consumers.
The all-new CO-OYO app will now have one-click check-in capability for bulk bookings to minimize the time needed to check-in. New features also provide competitive information on other hotels in a specific geographic group to drive higher revenue for each hotel. The new application was designed to improve customer experience, operational efficiency and help maximize revenue by using the power of data science, SaaS technologies and artificial intelligence technologies that offer real-time insights to OYO customers (hotel owners).
The new and revamped pricing section on the CO-OYO app advises customers on the right price to attract more footfall. This enables smarter and more personalized promotions, alerts customers when the price is sub-optimal, and dynamically optimizes prices. Some of these personalized promotional campaigns include flash sales and OYO’s new customer onboarding initiative – Discover Sale, among others. Additionally, there’s a new calendar view and a revamped rate manager, allowing customers to make price adjustments based on neighborhood information, seasonality, among other factors.
The all-new CO-OYO app provides hotel owners with a one-stop solution platform for managing pricing, improving guest experience, and increasing demand and revenue. With CO-OYO, local hotel owners can enhance their guest experience through direct access to reviews and ratings, neighborhood hotel information, and the ability to manage their own promotions. This gives OYO hotels an edge over others to generate more bookings during peak holiday seasons. The majority of the local hotel industry in small towns currently uses multiple applications or software platforms to manage their day-to-day operations and revenue management, which are often not integrated with each other. Owners therefore depend on their staff to manage reservations and the guest experience. With the all-new CO-OYO app, owners with OYO have greater visibility and transparency into their day-to-day operations and revenue management. It also offers owners the choice of sharing limited accessibility with their field staff.
AnujTejpal, Business Development Manager, OYO said,[SD1] “In India, hoteliers typically depend on a combination of different platforms to grow their revenue and manage their day-to-day operations, such as OTAs, online reservation management systems, digital payment getaways, content management, price parity management, marketing, among others. This can dramatically increase resource and time expenditures on the part of hotel owners, leaving many entrepreneurs with limited choice to run their hotels the old-fashioned way – manually. Consequently, it leads to a decline in customer satisfaction and retention. Hotels with OYO enjoy the benefits of CO-OYO’s comprehensive and consistent technology accessible on a single platform, the ability to run promotions at their own discretion, among other features, gives hotel owners and their staff the tools they need to increase their income.
Sharing his experience, Deepak Rana, an OYO patron from Noida said, “CO-OYO has brought great relief to our lives. Everything we need to understand about our day-to-day operations and increasing occupancy across all channels based on neighborhood information. In recent months, travel has resumed to a large extent. With the new CO-OYO app, we don’t need to worry about using different apps to run our operations efficiently. My front desk staff and I have complete visibility into all aspects of the business on our smartphone through the CO-OYO app. I find it extremely convenient and easy to navigate through the various features, which is why I tend to spend a lot of time on the app on a daily basis. The upcoming holiday season is crucial for us small and medium-sized hotel businesses. OYO’s features help us make informed decisions to organize our own promotions and the possibility of mass registration, among others, will surely help us to organize a smooth and successful season.
Revamped CO-OYO App Offers Features Like Growth Hub, Guest Experience Hub, Opt-In Program Options, Bookings Hub to Help Small and Medium Hospitality Businesses Manage Their Operations Through a Single Platform on their smartphones. The app can be easily downloaded by reception staff or the property manager as well as the owner, providing greater transparency and ease of use for all stakeholders.
Having the right room rates plays a vital role in driving customer interest – being too underpriced or overpriced can have a significant impact on revenue. Keeping this at the forefront of this feature, OYO Pricing and Promotion Center offers personalized notifications based on neighborhood hotels and local information. Customers receive alerts when their properties are priced incorrectly, along with a recommendation on the right price. Customers also have access to seasonal and consumer-tailored promotions.
Introduced for the first time, the revamped reservations hub offers clients and property managers access to a host of features such as a one-click check-in process and a bulk check-in option to manage multiple reservations at once. Guests and property managers can access all the features needed to manage operations and revenue by downloading the CO-OYO app to their smartphones, eliminating the need for a laptop or tablet at reception . OYO believes this feature provides owners and front desk managers with greater flexibility to manage day-to-day operations and improve the guest experience during the upcoming peak season.
growth center is a data-driven feature that appears under the “Ways to Improve Revenue” widget on the Contributor App. It works as a personalized recommendation engine, developed to provide customers with the choice to opt for different promotional offers and several other actions to secure higher earnings.
Today’s advanced travelers are obsessed with genuine customer ratings and reviews, which helps them make informed travel decisions. However, these reviews also help businesses to engage more with their customers and take the necessary steps to provide a better customer experience. With the Customer Experience Center, the company will now provide contributors with direct access to customer feedback and present it as actionable insights. This feature encourages hotels to meet their monthly revenue goals, by providing broader access to guest metrics, such as a comprehensive view of social media reviews, ratings, and comments on their property. Plus, customers can measure their property’s performance with a detailed revenue impact report.