Peak Milk Creates Breakfast Café Experience in Northern States

Leading dairy brand and flagship product of FrieslandCampina WAMCO, Peak Milk has launched its latest campaign promoting healthy habits, quality dairy nutrition and reviving the declining breakfast culture among Nigerians, “Peak Breakfast Café”, in the Federal Capital Territory (FCT), Abuja, Kano and Jos.

The ‘Peak Breakfast Café’ is a nationwide educational and fun campaign that started in Lagos last month and will be held in several popular markets and supermarkets in other Nigerian cities including Port Harcourt and Onitsha.

The brand team served free nutritious breakfasts at three popular markets in Abuja, namely: Old Garki Market, Market Road, Kubwa and Market Square, Karu. Along with other professionals, including nutritionists and a chef, the team also taught people how to get high-protein breakfasts and tested their protein levels while offering them Peak’s nutritious dairy products.

The Peak brand team also served free breakfasts for two days at Terminus Market, Jos, Plateau State, while actor Ahmad Lawan joined for two days at Abubakar Rimi Market, Kano.

Senior Brand Manager, Peak Milk, Moninnuola Kassim has revealed that the Peak Breakfast Café, which seeks to enlighten ordinary Nigerians on the importance of having a nutritious #PeakBreakfast, will be taken to other designated venues.

“Due to a busy schedule, the temptation would be to skip breakfast, but this should be avoided as personal well-being, mental alertness and sustained energy levels throughout the day are crucial,” explained Kassim.

“We would continue to run this campaign in different parts of the country at different touchpoints. During the campaign, Nigerians will enjoy free breakfast and gifts from Peak as we educate them on the importance of a high protein breakfast,” she said.

“Traders and shoppers in Lagos, Ibadan, Northern Nigeria enjoyed Peak’s free breakfast and freebies. We visit Onitsha Market in Anambra State and Next Cash & Carry in Port Harcourt, Rivers State to educate Nigerians on the importance of protein rich breakfasts,” Kassim said.

Speaking at Abubakar Rimi Market, Kano, Ahmad Lawan reiterated the importance of having breakfast with quality dairy products, attributing his good health and boisterous spirit to drinking Peak Milk.

He said, “There are several foods that we eat in the morning, and they should be taken with Peak Milk to keep us productive and strong throughout the day, as they are packed with nutrients that benefit the body system.”

Studies have shown that breakfast is the most important meal of the day. It provides energy for the activities of the day and provides the body with essential nutrients needed for good health. Studies show that only 56% of Nigerians eat breakfast. People who skip breakfast may lack vital nutrients, including folate, calcium, iron, vitamin A, and vitamins B1, B2, B3, vitamin C, and D.

In all of these markets, traders and shoppers received free breakfasts and won prizes in fun games, including cooking competitions, Peak Milk hailed for the initiative.

The Peak Breakfast Café campaign continues until November 13, 2022 to enlighten Nigerians on the importance of a nutritious breakfast while serving them free meals.

Peak Milk is a brand of FrieslandCampina WAMCO, a subsidiary of Royal Friesland Campina in the Netherlands.

Carol N. Valencia