Peak of the Market producers invest $50,000 in classroom farming resources

Agriculture in the Classroom-Manitoba (AITC-M) has launched the Foundations of Manitoba Agriculture Virtual Resource Hub, a series of interactive lessons and fact sheets inviting teachers and students to explore the different crops grown and animals raised in Manitoba.

“Food is something that connects us all. Yet very few Manitoba students understand how the food they eat ends up on their plate,” said Sue Clayton, Executive Director of AITC-M. “This program brings that journey to life for them in a way that connects them directly to the subjects they learn in school, including science, technology, environment, nutrition and history. Learning more about our province’s most important crops and animals – and the people who grow and raise them – will lead to more empowered generations of consumers, makers and innovators.

TIAC-M has worked closely with Manitoba agriculture industry partners to ensure the resources provide accurate, balanced and up-to-date information. Manitoba Agriculture Foundations was made possible through the support of founding sponsors, including Peak of the Market, its 2022 Presenting Sponsor.

Pamela Kolochuk (left of check) with her daughters Paige and Brooke and with Chairman of the Board Peter Loewen (right of check) presents a check for $50,000 on behalf of Peak of the Market to Sue Clayton, Director general, AITC-MB for the virtual resource HUB.

“Peak of the Market growers recognize the importance of education. Understanding how food is planted, grown and harvested is paramount to ensuring the public is aware of the importance agriculture plays in our daily lives. Our vision is to have all Canadians fill half their plate with fresh produce. It all starts with educating young people on the basics of food culture, which creates educated adults who support our important agricultural industry,” said Pamela Kolochuk, CEO of Peak of the Market Ltd.

Educators and students can learn more about each of the products featured in the hub through fact sheets, illustrated summaries, and interactive e-learning courses. Resources covering 20 Manitoba agricultural products have been published to date, with more on the way.

To celebrate Agriculture and Food Awareness Week (September 19-23), TIAC-M is also launching two games to help teachers and students explore the basics of Manitoba agriculture in a fun and interactive. The Amazing Veggie Race is aimed at young students, while the Agriculture Jeopardy Game challenges middle and high school students to test their knowledge.

For more information:
Sue Clayton
Agriculture in the classroom-Canada
[email protected]

Carol N. Valencia