Racer Athletics and Peak Sports MGMT Extend Partnership
Murray State University’s athletic department announced Friday that it has extended its current contract with Peak Sports MGMT to oversee its media rights and corporate partnerships. The contract was extended for four more years.
“This extended and expanded agreement with Peak is critical to the future success of Murray State Athletics as we increase revenue generation, content creation and storytelling, and reinforce our commitment to fan engagement and day-to-day experience. of the game,” said MSU’s director of athletics. Nico Yantko. “As we assess our future in the MMR space, it is imperative that we position ourselves to be at the forefront and fully prepared to capitalize on the ever-changing world of intercollegiate athletics. We are excited to strengthen our partnership with Peak as that we are entering an era of exceptional growth and success for Racers Athletics.”
The partnership between Murray State Racers and Peak Sports began in 2018. Peak manages and sells all sponsor inventory, including venue signage, program advertising, digital and web content, game sponsors and events specials, as well as many other opportunities.
“This partnership has been nothing short of amazing since 2018,” said Ryan Holloway, President and CEO of Peak Sports MGMT. “These four years have gone by remarkably quickly, and the people there have helped us push this partnership to new levels. The sky continues to be the limit in Murray, Kentucky!”
The agreement between Murray State and Peak Sports provides Racers Athletics with significant financial security each year and a revenue-sharing amount distributed once thresholds are met.
“The foundation was laid early on for us to have an immediate impact,” said Wesley Abercrombie, vice president of Peak Sports MGMT. “Connor Richey set their bar very high early on and haven’t fallen below, we’ve been truly blessed to have such an amazing team on both sides of the partnership and we’re excited to see how far we can go!”
Learn more about Peak Sports MGMT
Peak Sports MGMT is a sponsorship/advertising and event management company based in Allen, Texas. Current Peak Sports properties include University of Central Arkansas, University of Southeastern Louisiana, Pittsburg State University, Murray State University, University of Nicholls State, Northwestern State University, Missouri Western State University, Utah Tech University, The Citadel, Delaware State University, Wofford College, North Carolina Central University, Florida A&M University, The College of the Holy Cross, Albany State University, Jacksonville State University, Portland State University, Eastern New Mexico University, and Alabama State University. Additionally, in conjunction with Peak Events, LLC, they oversee the Frisco College Baseball Classic and the Karbach Round Rock Classic, the major college baseball tournaments outside of Omaha, Nebraska. Find more at PeakSportsMGMT.com or @PeakSportsMGMT on Twitter.